Why healthcare professions are needed now more than ever
Health professions are the stable backbone of our society — and yet often undervalued. This is particularly evident in times of shortage of skilled workers, demographic change and digitization: Nothing works without qualified medical staff. Anyone working in the healthcare sector today can not only help save lives — but also actively shape them. Whether in direct contact with patients or as a link to digital solutions, this work is having an impact — today more than ever.
In addition, patients' needs are changing. Chronic diseases are increasing, prevention and health education are becoming more important. At the same time, people want more orientation, empathy and time — values that are conveyed primarily by committed specialists.
The role of medical professionals, nurses or therapeutic professions therefore goes far beyond technical matters: They are often the first point of contact, trusted person, mediator between doctors, patients and the system. At a time when many areas are under pressure, they are the constant. Your contribution is irreplaceable — professionally, personally and socially.
Discover new career opportunities
Medicine is changing — and with it, new career paths are emerging. Terms such as telemedicine, digital patient communication, health apps, social media communication or process management in practices are no longer foreign words. Instead, they open doors to careers that were unthinkable just a few years ago.
This means that employees in health professions can completely redesign their career path — without sacrificing their medical expertise. Many practices and clinics are specifically looking for team members who support and actively shape digital processes. This is exactly where a great opportunity lies to position yourself as a digital MFA or digital manager.
The importance of communication is also growing: Patients want to understand what is happening to them. A well-established practice also shows online that it is accessible and professional — and this requires employees who shape this digital visibility. The role of a practice fluencer brings exactly that together: proximity, professionalism and digital presence.
These new roles create a bridge between patients' expectations, future requirements and everyday practice. Prior technical knowledge is not absolutely necessary for this — experience, openness and the will to develop further are more important.
Digital MFA, digital manager or practice fluencer?
When it comes to the term career in healthcare, many still think of traditional management or administration. But the new roles in the digital age open up completely different opportunities: Employees can become digital MFA — as an interface between medicine and technology. They organize everyday digital practice, supervise tools and are contact persons for colleagues and patients at the same time.
As a digital manager, you go one step further: This is about setting impulses for digital transformation — introducing new software, optimizing processes, accompanying change processes and training teams. A role that combines both technical and social skills.
And anyone who is strong in communication can also develop as a practice fluencer: As a brand ambassador in your own institution — whether on social media, in networks or as a speaker — you strengthen visibility and trust in your own practice.
The special feature: These roles are not linked to self-employment. Quite the contrary — many of these tasks arise within of practices and strengthen team spirit, innovative strength and cooperation on equal footing.
The courage to change — even in the midst of working life
Many employees ask themselves: Isn't that too late? Can I really still change? The answer is yes, it works. And: It is never too late.
Change in healthcare is not a sign of uncertainty — but of professional development. Lifelong learning is part of everyday life in medicine anyway. So why not specifically break new ground?
The decisive step is not so much technical know-how — but the will to rethink one's own professional role. Anyone who works in practice today can work in new contexts tomorrow: with more responsibility, creative tasks or the desire to share knowledge. Self-determination and sense of purpose are also playing an increasing role.
networks, communities (such as the Skool group “Careers in Health Professions”) and formats such as the medmedia HEALTH AWARD show what is possible — and accompany you during a change of perspective.
Whether it's an MFA, a nurse or a medical-technical assistant — many skills can be used in a variety of ways. Change does not mean break, but development. And it's worth it.
Continuing education as a career booster
Whether it's online courses, mentoring or events such as the medmedia HEALTH AWARD — continuing education is the key to new opportunities. Anyone who keeps their finger on the pulse of time remains in demand — and can continue to develop in a self-determined manner.
The quality of the offers is decisive: Good continuing education combines expertise with personal development and shows how individual strengths can be used in a targeted manner in everyday working life.
Bring your practice into the digital age with Nelly right now. We advise you free of charge and without obligation. Contact Nelly now!
