Case Study

Starting a practice with Nelly: Drehbahn 7 sets digital standards

New in Hamburg since 2024: The Drehbahn 7 dental practice — centrally located, just a few steps away from the State Opera. It was clear from the start that the practice wanted to take off digitally and Nelly is the ideal partner for this. We have with Dr. med. dent. Kathi Friedrich and ZMV Nadin Troschitz talked about the start-up and why their day-to-day practice has been so relaxed right from the start.

18.9.2025
Anett Witke
Reading time
output:  Moderner Krankenhausflur mit Empfang und Pflanzen.

Practice
Drehbahn 7
Type
Einzelne Praxis
Specialty
Zahnmedizin
Location
Hamburg
Website
About the practice

Die Praxis Drehbahn 7 in Hamburg steht für moderne Zahnmedizin und persönliche Betreuung. Unter der Leitung der Dres. Adam, Friedrich und Brinkmann verbindet das Team langjährige Erfahrung mit einem digitalen Konzept für besten Service.

Challenge
Dank Nelly ist die Zahnarztpraxis von Anfang an digital aufgestellt – mit durchgängigen Prozessen vom ersten Kontakt bis zur Abrechnung.

In this article, you'll read:

About the dental practice at Drehbahn 7

After two decades of working together, Drs. Adam, Friedrich and Brinkmann opened their new practice in downtown Hamburg in 2024 - the Turn 7. The goal: Rethinking proven quality in a modern environment — close to patients, efficiently and professionally at the highest level.

The practice combines all areas of dentistry under one roof — from prophylaxis to implantology to orthodontics. The experienced team works on an interdisciplinary basis and uses modern technologies to optimally integrate diagnosis, treatment and administration.

Challenges and goals of the new dental practice

The processes in the former dental clinic were established but time-consuming. Patient records had to be printed out, sent by post and scanned again. Documents were often lost or missing for processing. Treatment plans were not signed in time, anamnesis sheets were incomplete. As a result, registration was regularly overloaded due to routine processes.

At the same time, the team wanted an orderly digital space that would meaningfully connect all participants — doctors, administration, technology and patients. A system that is both legally secure and intuitive. And that can be flexibly adjusted, not only for the moment of restart, but also for future growth.

How did the team find out about Nelly?

The team had their first contact with Nelly during their time together in the previous dental practice. Back then, Nelly was still in the beta testing phase. In particular, digital patient records and the ability to transmit documents in a structured and legally secure manner stood out positively back then.

“Even back then, we were completely impressed by your system. If only through digital patient recording,” enthuses Dr. Kathi Friedrich, co-founder of the new dental practice at Drehbahn 7.

The positive experiences from this early test phase finally led to the conscious decision to use Nelly right from the start, even when restarting the practice.

Whether starting up or digitizing your existing practice — talk to our experts about the appropriate Nelly solutions.

Die Behandlungsräume bei Drehbahn 7.

The benefits of digital processes with Nelly

Digital processes are not an addition to modern dental practices, but the basis for a structured and relaxed everyday practice. From the patient admission About the factoring Most things today run automatically and that is exactly the big advantage: less effort, fewer errors, more time for actual treatment.

A digital office — even before the practice was opened

Even before the official opening, Nelly served as a central tool to coordinate initial patient contacts, record documents and manage appointments. Dr. Kathi Friedrich remembers:

“We didn't have a practice yet, we didn't have any premises yet. In the end, we actually had nothing at all. ”

The big advantage: Even without finished practice rooms, all organizational processes could run smoothly with Nelly as a virtual office. “From my home office, I actually controlled everything centrally via the Nelly portal,” adds dental administrative assistant Nadin Troschitz.

Patient recording without paper — fast, safe and efficient

The digital patient recording noticeably relieves the team at the newly founded dental practice. Instead of paper forms and waiting times, all new patients receive a link via email to the relevant documents before their first visit: medical history sheets, privacy policy, consents and other forms can be completed at home — conveniently and without time pressure.

When you arrive at the practice, everything is already stored digitally and treatment can begin immediately.

Clear structures instead of paperwork

For the practice team, structured digitization provides more overview and flexibility:

  • Documents are automatically assigned correctly.
  • Cost estimates and clarifications are digitally signed, documented in a legally secure manner and archived in an audit-proof manner.
  • Patient records can be viewed at any time — for the team and for the patients themselves. Cumbersome searching in stacks of paper is a thing of the past.

Communication takes place via a central, data-protection-compliant, organized channel — the Nelly practice portal. Inquiries about billing, duplicate channels and missing documents are a thing of the past.

“It was a huge relief for the front desk. We had 20 to 25 new patients a day, sometimes three at the same time,” Nadin Troschitz reports and continues: “You wouldn't be able to do that at all with scanning. ” 

Patient portal instead of inquiries by telephone

The Nelly patient portal is particularly appreciated: Here, patients can upload their own documents, such as X-ray images, implant passports or doctor's letters. At the same time, they keep track of their documents and statements from the dental practice as well as their cost plans and invoices. Patient administration was thus decentralized. Many processes happen before patients even enter the practice.

This has an immediate effect: There is no queue at reception, the telephone rings much less frequently and the practice remains quiet. “It's like an electric car. It's so quiet that you have to get used to it first,” Dr. Kathi Friedrich describes the condition in the practice rooms.

Das Wartezimmer bei Drehbahn 7.

Billing rethought — factoring directly with Nelly

Practice at Drehbahn 7 also focuses on digital efficiency in billing. After switching from the previous provider, the team is now using the integrated, digital factoring from Nelly and benefits from clear processes without media breaks. All relevant functions are bundled in one system: invoicing, delivery and payment processing.

Patients receive their bill via a link — via email or SMS — and can manage it themselves: change payment terms, adjust installments, choose a payment method. Whether SEPA, Apple Pay or PayPal — the selection is flexible and secure.

Nadin Troschitz knows that this flexibility is a real advantage, especially for higher-priced treatments: “Of course, there are already some patients who have a treatment carried out after all because we offer this service. ”

Always up to date — without effort

A big advantage for the Drehbahn 7 practice team: Nelly is completely web-based. This means no manual updates or installations are required. New functions, improvements or security adjustments are automatically imported in the background — without additional effort on the part of the team.

Dr. Kathi Friedrich sees real added value, especially when compared to traditional practice software, where updates are often time-consuming and susceptible to faults: “You don't have to make updates. It all happens in flow. And that is exactly the flow that we need. ” 

Together with Nelly — plans for the future

In the future, all specialist areas — dentistry, surgery, prophylaxis, dental technology and administration — should be digitally connected. The vision: Nelly as a central link, supplemented by structured web links to technical interfaces. For example, digital scans from the dental sector or information from orthodontics could be linked directly to the patient record.

The goal is clear: a complete and easy-to-navigate database across various specialist areas, which both practitioners and administration can access at any time, without time-consuming subsequent documentation.

A central element remains the digital signature, which has become an integral part of everyday practice.

“And that's where you are unbeatable: The signing. No one has ever done that before you,” Dr. Friedrich points out.

Conclusion — thinking digitally from the start

By choosing Nelly, the Drehbahn 7 dental practice has not only made its start-up efficient, but has also set a clear standard for modern, digital dentistry. The processes are leaner, the processes are more transparent and the burden on patient care is noticeably reduced.

Whether document management, patient admission or billing — all areas are seamlessly intertwined. Practice impressively shows that a digital infrastructure not only makes it easier to get started, but also creates long-term added value for the team, for the organization and, above all, for patients.

Would you like to set up your practice digitally? Then get in touch with us — we'll show you how Nelly can provide you with targeted support.

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Anett Witke

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Anett Witke is an SEO copywriter and content expert specializing in the areas of IT, medicine and electronics.

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